Weave one clear theme throughout all your messaging. We also incorporated plenty of whitespace into Navien’s displays as to avoid the appearance of clutter.ģ. So we created a unique two-story exhibit that brought the company’s residential and commercial product lines to life. When we were tasked with designing a booth for Navien for a 2014 heating and cooling trade show, we knew we wanted to showcase multiple demonstration zones without overwhelming visitors. A good rule of thumb is to ensure about 40% of your booth is empty space. That’s why it’s important to think hard about the proportions of your booth. It helps balance your exhibit, create a more visually appealing display, and draw your visitors’ attention to your most important messages. Like with the content on your website, whitespace is vital. However, this doesn’t mean cluttering every inch of your exhibit with graphics, furniture, and displays.
#Fun booth games for a trade show how to#
When designing your unique trade show display, you want to consider how to maximize your space to your advantage. Incorporate empty space into your trade show layout. This can be confusing for your visitors.Ģ. Don’t choose trade show colors that don’t follow your brand colors and aesthetic. While yellow exudes optimism and positivity, blue symbolizes dependability and strength. Different colors convey different feelings and emotions.
Apply your accent color to the last 10% of your design.This color will create contrast and help you establish visual interest. Apply your secondary color to 30% of your space.This color will unify the various elements of your design. Apply your primary color to 60% of your space.What does the 60% - 30% - 10% rule mean in practice?
When choosing colors to make your trade show display stand out, a good rule of thumb is to start with 3 and follow the 60% - 30% - 10% design rule. Too few colors can be boring, but too many colors can confuse and overwhelm attendees. They can make your brand instantly recognizable to visitors, and you can apply high-contrasting colors to your design to accentuate certain display elements and highlight important messaging. Use 3 bright colors to draw attention to your booth.īright colors can set your exhibit’s mood. That’s why we’ve assembled this list of 12 tactics you can take to create a unique trade show booth that sets you apart from your competitors. In the crowded sea of flashy displays, gimmicks, and one-upmanship, we know it can be hard to stand out from the competition. That’s more than enough time for you to communicate with prospects, introduce them to your products, and gather the contact information you need to turn them into marketing-qualified leads.īut before you can start establishing relationships with your visitors, you have to first attract them to your booth. Good news: The average attendee spends 8.3 hours viewing trade show booths at a single exhibition.
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